Prime Minister Narendra Modi on Wednesday asked soft drink makers like Pepsi and others to try and mix aerated drinks with 5 per cent fruit juice to help distressed farmers find a new market for their produce.
“We drink Pepsi, Coca-Cola and I do not know how many similar beverages are available in the market. The trade runs into billions of rupees. I have asked the companies if they can blend 5 per cent natural fruit juice in the beverages they make,” Modi said after inaugurating the country’s first integrated food park here.
“I am not asking for much. If 5 per cent of juice from fruits produced by our farmers is added, the farmer will not be forced to search for a market to sell. A single decision can ensure billions of rupees of trade,” he said