PM Narendra Modi asks cola companies to blend aerated drinks with fruit juice

Prime Minister Narendra Modi on Wednesday asked soft drink makers like Pepsi and others to try and mix aerated drinks with 5 per cent fruit juice to help distressed farmers find a new market for their produce.

“We drink Pepsi, Coca-Cola and I do not know how many similar beverages are available in the market. The trade runs into billions of rupees. I have asked the companies if they can blend 5 per cent natural fruit juice in the beverages they make,” Modi said after inaugurating the country’s first integrated food park here.

“I am not asking for much. If 5 per cent of juice from fruits produced by our farmers is added, the farmer will not be forced to search for a market to sell. A single decision can ensure billions of rupees of trade,” he said

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